American Presidential Lines is an international maritime shipping company. The officers and crew have a longstanding tradition of creating ship's merchandise that commemorate the each vessel and its respective journey and stops around the globe. I was contracted by officers of the ships APL Truman and APL Saipan to create print-ready vector designs for use on coffee mugs, keychains, and various runs of graphic apparel.
These are the final images delivered to the client, Second Mate aboard the APL Truman. This project skipped the usual correspondence and iterative process as their communication at sea was spotty, and the crew opted to just give a simple yes or no to the finished images. I made a few variations with different amounts of colors to allow for more fidelity depending on what printing process they would choose. The shirts and sweatshirts ended up being screen printed, so the 2 color design was ultimately used, the third color made up from the background showing through the negative space.
References and guide images provided by the client. The Polynesian fishhook design was referenced first as a potential jumping off point, while the surf logo and pencil sketches made by the clients partner were provided during the iterations to narrow the logo down to graphic, monochrome icon.
These were the "flights" of image groups sent to the client in between rounds of design iterations. The collaboration went incredibly smooth as they we're very clear on what they wanted in their logo. The image groups were sent back with numbered descriptions of what aspects they liked, and then the favorites were circled in the second round, where multiple versions of these aspects were stylized in a few ways the client could choose from.
